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About the Specialty

The Communication Studies Department offers a multidisciplinary academic program that equips students with the knowledge and skills needed to analyze the processes, effects, and systems of human interaction and media across various platforms. The program integrates foundational theories of social science and rhetoric with practical applications in media production and strategic communication, enabling students to engage in research and professional activities related to public relations, digital media management, and audience analysis.

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Objectives and Acquired Skills

 

• Understanding communication phenomena and their implications for organizational success, social change, and cultural formation.

• Developing analytical and critical thinking skills to interpret media messages and provide effective strategies for informational and persuasive campaigns.

• Enhancing the ability to evaluate the impact of digital, mass, and interpersonal communication technologies through qualitative and quantitative methodologies.

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Career Prospects

 

The Communication Studies program provides graduates with the opportunity to integrate into various professional fields, including:

• Public Relations and corporate communication.

• Digital marketing and social media management.

• Journalism and content creation (print, broadcast, and digital).

• Media planning and audience research.

Additionally, students can pursue further studies at the master's and doctoral levels, allowing for specialization in advanced fields such as communication law, health communication, and critical media studies.

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Academic Pathways

 

The program follows a structured academic progression, including:

• Bachelor's Degree in Communication Studies: A comprehensive introduction to mass communication, interpersonal theory, media ethics, and rhetorical analysis.

• Master's Program: Specializations in strategic communication, digital and media management, and political communication.

• Doctoral Research: In-depth investigation of advanced communication theories and societal effects of media.

This multi-level approach ensures that students acquire the necessary competencies to pursue academic excellence and professional careers in communication, media, and information fields.